From "Illuminating" to "Reshaping": A New Paradigm for Nighttime Cultural and Tourism Economy, as Seen by ICL
Recently, the State Council approved the "15th Five-Year Plan for Expanding Consumption," which explicitly calls for developing night-time cultural and tourism economies and encourages region-specific activities such as light shows and nighttime water tours. This policy signal not only guides the cultural and tourism industry but also marks a shift in the night economy from simply extending operating hours to deeply reconstructing scene value.
As a professional equipment manufacturer specializing in the lighting industry for 19 years,Aikles（IK Lights)敏锐ly captured the immense opportunities and challenges behind this trend. We observed that night-time cultural tourism practices in multiple areas of Sichuan are redefining the role of "light" in cultural tourism experiences—it is no longer just a lighting tool, but a core narrative language for building immersive scenes and unlocking consumption potential.
Light: From Functional Illumination to Narrative Ambiance
Data from the Ministry of Commerce shows that 60% of China's consumption occurs at night. Among national-level nighttime cultural and tourism consumption clusters, Sichuan ranks first nationwide with 16 projects, tied with other regions. Notable examples include Zigong China Colorful Lantern World and Langzhong Ancient City in Nanchong—both exemplary models of "painting a new vision for cultural tourism with light."
Taking Guangwu Mountain Sports Theme Park's "Night Rafting at Guangwu Mountain" project as an example, its success was no accident. Leveraging a Guinness World Records-certified glass water slide, the project used precise lighting design to transform a 4283-meter slide into an immersive theater with nature as the backdrop. Atmospheric lighting along the night hiking trails, artistic light effects at photo spots, and dramatic lighting in the NPC interaction zones collectively created a nighttime experience that blends fairy-tale charm with active participation.
This embodies the "contextual lighting" philosophy advocated by Acleris: lighting is no longer an isolated fixture, but a systematic integration with architecture, landscape, and cultural content. OurWaterproof Beam Light、Pattern Lamp、Wall WasherandEngineering ProjectorThese products are designed to meet such needs—transforming static landscapes and architecture into dynamic, interactive light stories through high CRI, precise light control, and intelligent management.
From "Traffic" to "Retention": How Lighting Extends the Consumer Journey
The core objective of the nighttime economy is to convert "foot traffic" into "loyal customers" and elevate a city's "identity card" into a "premium brand."AiklesExperts believe that the key to achieving this transformation lies in using lighting to create consumption scenarios that are "stay-worthy, experience-rich, and shareable."
In cultural tourism night tour projects, lighting plays a role on three levels:
Increase dwell time: viaLight Show、Water curtain projection、Immersive 3D Projectionleveraging advanced technologies to create compelling nighttime attractions that encourage visitors to stay.
Drive repeat spending: The ambiance created by lighting naturally activates dining, retail, and interactive experiences, forming a complete consumption loop.
Generate Social Currency: Visually striking and artistically beautiful lighting scenes that are inherently "Instagrammable," driving organic sharing on social media to create ripple effects of secondary and even multi-layered exposure.
AiklesSmart Lighting SystemandDMX Controllerproviding the technical foundation for controlling such complex scenarios. Whether it's the dramatic lighting of a concert, the subtle nuances of theater illumination, or the dynamic ambiance of a KTV, we offer a one-stop solution to ensure perfect synchronization between lighting, content, music, and rhythm.
Tech-Driven: Upgrading the Industry from "Lighting" to "Smart Lighting"
Elevating the quality of night-time economy relies on technological support. As a high-tech enterprise, Aiklais places R&D innovation at the forefront. Our products not only hold international certifications including CE, RoHS, UL, and ISO9001, but also continuously break new ground in energy efficiency, intelligence, and reliability.
For example, our solar lighting series offers a green, low-carbon illumination solution for outdoor cultural tourism projects; our outdoor stage lighting series features an IP65 or higher ingress protection rating to withstand wind and rain, ensuring stable operation during nighttime performances; and our architectural lighting series uses precise optical design to highlight architectural aesthetics, creating unique lighting experiences for "ancient town revitalization" and "hotel illumination" across cities.
In the future, as 5G, IoT, and AI technologies advance, lighting will become smarter. Acles is exploring the integration of lighting with sensors, big data, and artificial intelligence to enable adaptive light control, crowd guidance, and even emotion sensing—making light a truly "warm" service.
Conclusion: Dancing with the Times, Empowering Culture and Tourism with Light
From the blueprint of the 15th Five-Year Plan to the vibrant practice at Guangwushan Mountain, nighttime cultural and tourism economy is entering a golden development period.Aikles（IK LightsAs a lighting equipment supplier in over 80 countries worldwide, we deeply recognize the weight of our responsibility.
We are more than a lighting manufacturer; we are co-creators of night-time cultural and tourism experiences. Guided by our philosophy of "Professional Lighting, Intelligent Illumination," we will continue to deliver advanced products, comprehensive solutions, and dedicated support to empower every professional in the cultural tourism industry—using light to tell China's story and illuminate a better life.
On the journey from "illumination" to "transformation,"AiklesTogether with you.
About IK Lights
Guangzhou Aiklais Lighting Co., Ltd. has focused on the R&D and production of lighting equipment such as stage lights, architectural lighting, and solar lights for 19 years. Our main products include LEDBeam light、Cut-out Light、Pattern Lamp、Wall Washer、Floodlight、DMX Controller、Engineering ProjectorEquipped with CE, RoHS, UL, and ISO9001 certifications, we are a national high-tech enterprise. We provide global customers with one-stop lighting solutions, with products exported to over 80 countries.
